Objectives
- Solve for how a team of 4-5 people could move $100M of real estate — force multiply each team member across the full lifecycle from land deals to design, construction, marketing, sales, and closing
- Replace a hodgepodge of tools (Google Sheets, Excel, SmartSheets, pen and paper) with a unified platform
Key Results
- Reduced team manual task efforts by 40%
- Built an extensive construction management application in Zoho Creator with custom code, deeply integrated with Zoho CRM for dynamic two-way data communication
- Integrated SQL database for data integrity
- Built performance dashboards by pushing all operational data into a data warehouse for reporting in Zoho Analytics