Client Challenge
A new owner had recently acquired this luxury eyewear boutique and optometry practice, and was struggling through a difficult transition — regaining access to digital channels, domains, and social accounts from the previous owner. Their existing agency was charging a premium for a cookie-cutter WordPress site with no lead capture, review integration, or content management capabilities. Back-office systems were equally fragmented — webhost email, a single Office subscription, and no internal communication tools.
Approach
Rebuilt the website in Framer with a CMS for self-managed content. Recovered control of all domains, registrar accounts, social media, and business profiles. Consolidated internal operations onto Google Workspace for unified email, communications, and productivity.
Solution
The new owner gained full control of their digital presence, lead and revenue systems, and business platforms. Reduced overall digital spend by over 65%.